European Store Encourages Product Sampling In Exchange For Feedback
Sample Central is encouraging its members to try out and give feedback on a range of products and services in order to improve the products through a new, innovative technique called 'TryVertising.'
Sample Central, a new store that banks on the potential of “tryvertising,” makes its debut in Budapest’s Gozsdu Udvar in August. Initially launched in Japan under the name “Sample Lab,” Sample Central allows its members to try out the range of products and services on offer in-store or at home for free. In return, members must complete online surveys about products they have sampled as a means of providing feedback to manufacturers, who then use the data gathered for research and further development. Registration for Sample Central is slated to be HUF 1,490, with an annual membership fee of HUF 5,000.