Wieden + Kennedy London create a series of short films for the brand's sponsorship of Channel 4 Documentaries.

In the UK, Honda has marked its new sponsorship of Channel 4 Documentaries by creating its own mini-documentaries featuring real-life Honda customers who use their products in surprising and unusual ways.

 

The first, ‘Alpaca Farming’, featured Philippa, an alpaca breeder from Oxfordshire, who tends to the animals on her farm using her Honda ATV. ‘Night Fishing’ features fishermen who take their boat out at night off the coast of Brixham to catch their fish in the dark, with luminous lures.  The boat is called ‘Goldfish’ – a Cheetah Marine 9.95m catamaran powered by twin Honda BF135 marine engines.

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