The renown designer discusses his latest collaboration with the athletics brand.

Global brand Puma has been working with with designer Hussein Chalayan for a while now. He's just released his Fall 11 collection that's a 100 meter dash away from sports and fitness. Chalayan is one of the most recognizable names in the industry and his designs are worn by everyone from Lady Gaga to Tilda Swinton. As well,  last year he was celebrated with a retrospective exhibition at the British Design Museum. In this video from, the designer explains his new collaboration collection with Puma.

$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in