Inspiring Innovation Through Exclusive Access To Creative Executives
A new executive education program aims to foster creative ideas and conversations.
The recent focus on design thinking and creative education has birthed a new program called Inventours. The brainchild of Michelle Greenwald, a graduate-level marketing professor at Columbia and NYU, Inventours is a city-specific weeklong program that gives participants an immersive behind-the-scenes look at the creative processes in a variety of companies.
In today’s highly collaborative, fast-paced business environment, innovation is often found at the intersection of seemingly unrelated ideas or even disciplines. With that in mind, this executive education course hopes to trigger unexpected inspirations as a result of visiting with thought leaders from a range of creative companies – from J.Crew to Shapeways.
The first ‘Inventour’ will take place in NYC and is scheduled for August 2011, with 2012 cities including: Barcelona, Stockholm, Paris, Copenhagen and Seoul, among others.
During a webinar on Thursday July 13th at 10am, the PSFK research team will be presenting findings from our most recent report, Future of Manufacturing. For this project, we looked at how brands and organizations can meet elevated consumer needs and combat increased market competition by leveraging connected technologies that give total insights to manage their end-to-end operations and the opportunity to integrate cutting-edge technologies to reinvent supply chains.
Christina Agapakis, creative director at Ginkgo Bioworks, discussed how she uses her background in science and collaborates with engineers, designers, artists and social scientists to explore the many unexpected connections between microbiology, technology, art and popular culture.