Inspiring Innovation Through Exclusive Access To Creative Executives

Inspiring Innovation Through Exclusive Access To Creative Executives
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A new executive education program aims to foster creative ideas and conversations.

Jackie Rangel
  • 25 july 2011

The recent focus on design thinking and creative education has birthed a new program called Inventours. The brainchild of Michelle Greenwald, a graduate-level marketing professor at Columbia and NYU, Inventours is a city-specific weeklong program that gives participants an immersive behind-the-scenes look at the creative processes in a variety of companies.

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