Inspiring Innovation Through Exclusive Access To Creative Executives
A new executive education program aims to foster creative ideas and conversations.
The recent focus on design thinking and creative education has birthed a new program called Inventours. The brainchild of Michelle Greenwald, a graduate-level marketing professor at Columbia and NYU, Inventours is a city-specific weeklong program that gives participants an immersive behind-the-scenes look at the creative processes in a variety of companies.
In today’s highly collaborative, fast-paced business environment, innovation is often found at the intersection of seemingly unrelated ideas or even disciplines. With that in mind, this executive education course hopes to trigger unexpected inspirations as a result of visiting with thought leaders from a range of creative companies – from J.Crew to Shapeways.
The first ‘Inventour’ will take place in NYC and is scheduled for August 2011, with 2012 cities including: Barcelona, Stockholm, Paris, Copenhagen and Seoul, among others.
To move beyond novelty activations and one-time gimmicks, PSFK equips marketers with the insights, templates and analytics to develop high-reach campaigns that meet consumers in the moment, collect and build upon experiential data, and build scale through content creation.