Survey finds that Twitter is growing in popularity and as a result, a writer's popularity and influence is now measured in website hits.

This article titled “Journalists foster online communities” was written by Roy Greenslade, for guardian.co.uk on Thursday 21st July 2011 11.05 UTC

Community “management” has become an essential online journalistic skill, according to a survey into digital trends.

Evidently, an overwhelming number of editors and reporters now engage with their online audiences, and also manage them, within their own websites and also through other social media sites.

That’s one of the main findings of the third Broadgate Mainland digital trends survey, which was conducted among 100 British financial and business journalists.

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