Lancôme and Maybelline withdraw campaign after complaints by Member of Parliament about "overly perfected and unrealistic images" of women in advertising.

This article titled “L’Oréal’s Julia Roberts and Christy Turlington ad campaigns banned” was written by Mark Sweney, for The Guardian on Tuesday 26th July 2011 23.01 UTCL’Oréal has been forced to pull ad campaigns featuring Pretty Woman star Julia Roberts and supermodel Christy Turlington, after the advertising watchdog upheld complaints by Liberal Democrat MP Jo Swinson that the images were overly airbrushed.

Swinson, who has waged a long-running campaign against “overly perfected and unrealistic images” of women in adverts, lodged complaints with the Advertising Standards Authority about the magazine campaigns for L’Oréal-owned brands Lancôme and Maybelline. The ASA ruled that both ads breached the advertising standards code for exaggeration and being misleading and banned them from future publication.

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