McDonald’s A-Z Campaign
A new advertising campaign in the UK uses the letters of the alphabet to describe what makes the fast food giant a responsible and beneficial company.
A new UK campaign has been developed for McDonald’s by creative agency Leo Burnett. The integrated ad campaign is made up of a TV commercial, website, trayliners, print ads and graphics on their trucks. ‘The A-Z of McDonald’s’ has assigned something positive about the company to each letter of the alphabet, from the Apples in their fruit bags to their ambition to send Zero waste to landfills.
The quality of their ingredients, staff training, local community projects and their commitment to being environmentally-friendly and energy-efficient all feature in the A-Z. This campaign is a good way to advertise their achievements and draw attention to the positive aspects of McDonald’s.