Jonnie Marbles' gimmick during the Rupert Murdoch inquiry steers attention away from serious business to the comedian's idiocy.

Monocolumn is Monocle’s daily bulletin of news and opinion. Catch up with previous editions here.

In the minutes after attention-seeking idiot Jonathan May-Bowles was scythed down by Wendi Murdoch’s undeniably impressive airborne forearm smash, commentary in the online grandstands united around a single proposition.

The consensus was that May-Bowles, otherwise known – largely, it has to be suspected, to himself – as comedian Jonnie Marbles, had done Rupert Murdoch an enormous favour, unhitching the beleaguered mogul from the hook and ensuring that the following morning’s newspapers, even the ones he didn’t own, would concentrate on this inane frivolity at the expense of the serious business being conducted by the House of Commons’ Culture, Media and Sport Committee.

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