The band puts together an inventive music experience and Google Chrome experiment.

U.S. rock band OK Go have created another entertaining and inventive music video with the help of modern dance troupe Pilobolus. The video for the track All Is Not Lost features people creating kaleidoscopic effects and spelling out words with their bodies. The interactive video on their website takes advantage of HTML5 so Google Chrome users can choreograph their own message to be generated by the band and dancers in human typeface.

All Is Not Lost

OK Go

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in