Percolate Bubbles Up News For Easier Content Creation

Percolate Bubbles Up News For Easier Content Creation

By giving people stimulus to respond to, the new blogging platform eliminates the intimidating process of figuring out what to write about.

Catherine Fulton
  • 11 july 2011

Percolate is a new online publishing platform that makes content creation easier by curating interesting things for users to comment on. Unlike traditional blogging platforms, where users start with an often daunting blank box, Percolate, like the name suggests, filters down information pulled from sources such as Twitter and RSS feeds and presents users with relevant content that they can easily contextualize and re-share.

Noah Brier and James Gross founded Percolate in January 2011 based on their belief that everyone is interesting and has something to say. They took this insight and saw an opportunity to take away the pressure of publishing by creating a platform that pulls comments out of people by giving them tailored stimulus to react to.

The service, currently in its “double secret alpha” version, divides content into 2 sections: “your filter,” which is the user’s feed; and “your brew,” which is the feed a user is following. As opposed to other blogging platforms, where a user has to post their own content, Percolate constantly populates the page with interesting content from a user’s friends and feeds, encouraging responses and an easy way to share.

An algorithm is used to pull information that is tailored to a users interests, but unlike other “curation” platforms that only use algorithms to aggregate content, Percolate wants to hear what others have to say about the gathered information because, after all, people are more interesting than computers.

The team at Percolate have provided a special invite offer for PSFK readers. To sign up for the service simply visit :

+James Gross
+Media & Publishing
+noah brier

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