R-E-S-P-E-C-T: What Flash Mob Sings For At Walmart

R-E-S-P-E-C-T: What Flash Mob Sings For At Walmart

Respect DC flashmobbed Walmart to send a loud and clear message to the world's largest retailer.

Kyana Gordon
  • 27 july 2011

Last week, Walmart shoppers in Laurel, Maryland witnessed an impromptu, revamped rendition of Aretha Franklin’s “Respect” from a flash mob with brass band accompaniment. Respect DC, a group of community activists sang a clear, serious message, imploring the retailer to show respect to the Washington, D.C. neighborhoods in which it’s planning to open new stores. Their lyrics spoke of how they would Walmart meet with community leaders and guarantee in writing to improve the quality of life in those neighborhoods, and pay customers decent wages.

Alan Barber, an associate at the Laurel Walmart, told was shocked:

When I saw the large crowd, heard the band and the words, I couldn’t believe it. But then to listen to their words—that associates should be respected, too — that really touched me, because we don’t get the respect we deserve at work. Management overworks and underpays us, and then makes things worse by creating a climate of fear so most associates are too afraid to demand better treatment.

When it comes to community protests, this surely has to be one of the most creative ones to come along. View a video of the performance below.

Respect DC

+fashion / apparel
+Finance & Money
+Work & Business

More in retail


WeWork Has Launched Its Own Gym To Help Patrons Stay Fit

After co-working and co-living, the company has broadened its scope to include a spa and fitness center

23 October 2017

How Silicon Valley Became One Of The World’s Trend Capitals

In recent years, Silicon Valley has been the epicenter of many shifts, from food to fashion and workplace culture

23 October 2017

The Latest


To move beyond novelty activations and one-time gimmicks, PSFK equips marketers with the insights, templates and analytics to develop high-reach campaigns that meet consumers in the moment, collect and build upon experiential data, and build scale through content creation.

October 18, 2017

Colin Beavan, author of No Impact Man and How To Be Alive, divulges the one thing that the majority of happy, successful people have in common

September 27, 2017
No search results found.