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Shwood: From Broken Skateboards To Trendy Sunglasses

Shwood: From Broken Skateboards To Trendy Sunglasses
technology

A form and function mash-up creates unique shades from upcycled skateboards.

Don Michael Acelar De Leon
  • 28 july 2011

Artists at the new Shwood eyewear shop present an innovative (not to mention fashionable) alternative to throwing away your beloved skateboard, in the unfortunate event that it breaks after a difficult grinding maneuver. The latest Shwood Sunglasses are handcrafted entirely from wood of broken skateboards which produces a unique texture on the glasses due to the varying combinations of wood used for each pair. The shades come with 100% UVA/UVB protection Carl Zeiss lenses imported from Italy. From Shwood:

A simple experiment with nature. Born from the limb of a Madrone tree, a rusty pair of cabinet hinges, and lenses from the corner store, Shwood has been a curious endeavor from the beginning. An endeavor to create a product that encompasses the individuality and uniqueness that can only be found in natural surroundings. A desire to experiment with design, materials, and aesthetics in the search for something that works. Free from passing trends, the brand’s focus remains that of its roots, innovation and creation. Long live creativity.

+#technology
+advertising
+America
+american
+culture
+Design
+Environmental / Green
+eyewear
+Fashion
+handcrafted
+Handmade
+LA
+Luxury
+recycle
+retail
+skateboard
+skateboarding
+sunglasses
+technology
+United States
+upcycle
+Work & Business
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