Singer Björk Changes The Way We Consume Music With New App
Björk's new album Biophilia is an interactive app that immerses listeners in each track with games and musical artifacts.
Icelandic singer-songwriter Björk has collaborated with a variety of people from scientists to designers to release her new album ‘Biophilia' in the form of a revolutionary iPhone/iPad app. The free app houses 10 different tracks, each a galaxy of interactive content (literally). Once the listener downloads the app, he or she can purchase a track of his or her choosing. What makes this so groundbreaking in the pirate-ridden music world is that each track comes with a game, the musical score, sleeve notes and a visual graphic experience specific to the track. Listeners aren't just flipping through a song, but engaging with the music. Just being able to see the musical score gives listeners the option to invest in their own creative renditions of the song. Björk has just cracked open the door to possibilities of what a new media experience can be, and simultaneously lessened the benefit of illegal downloading.