Qriously, a mobile-ad startup, seeks to make money by posing straightforward queries to consumers and getting instant feedback.

This article titled “Qriously: A question of keeping it simple” was written by Jemima Kiss, for The Guardian on Monday 18th July 2011 07.21 UTC

Ask any developer and they will tell you that it's extremely complicated to make something very simple. That simplicity may turn out to be the biggest challenge for the startup Qriously, which replaces mobile ads with short, targeted questions to survey users.

Just seven months old, Qriously has piqued the interest of both commercial and editorial clients, running targeted campaigns variously asking for the response to ads (Do you like the new Gatorade ad?) and reaction to tech news (was buying Skype a win or fail for Microsoft?). Clients pay per answer, but Qriously also offers the tool free to developers so they can solicit feedback from users within their own apps.

$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in