The Next Era Of Blogging: Some Thoughts From The Creators Of Percolate
PSFK interviews the two creators of a new online creation and curation platform about how they are changing the nature of blogging.
Yesterday we wrote about Percolate, a new online content filtering system developed by Noah Brier and James Gross. The platform “bubbles up” — ie collects — interesting content that is making the rounds with your friends by scanning your Twitter and RSS feeds, and then encourages you to react to it. Today, the co-founders chatted with PSFK to tell us how their site is different from other internet curation sites, and why humans are more interesting than computers.
To move beyond novelty activations and one-time gimmicks, PSFK equips marketers with the insights, templates and analytics to develop high-reach campaigns that meet consumers in the moment, collect and build upon experiential data, and build scale through content creation.
At PSFK 2017, Peloton Co-Founder and COO Tom Cortese discussed how the company aims to utilize the power of Web 2.0 to marry the comfort of home fitness to the high-energy engagement of celebrity-run classes.