From bikes to Bentleys in a generation: carmakers head east to sell luxury marques.

This article titled “Rich in China get richer only faster” was written by Jonathan Watts in Beijing, for The Guardian on Monday 11th July 2011 19.38 UTC

When Zheng Huizhong was growing up in the Henan countryside, he was proud his father owned a three-wheeled farm tractor. Back in the 1970s, that was as automated – and fast – as most people could get in rural China.

Today, however, he is out shopping on Beijing's swanky Jinbao (Treasure) Street for an addition to his Bentley and cannot quite decide which 300km/h (190mph) sports car to splash out on.

PSFK’s Premium Subscription provides access to a database of over 100,000 articles featuring new ideas, interviews, analysis and opinion on the latest innovation in brand, customer and retail experience.
Already a subscriber? Log in
(powered by Wallkit)