The UK band takes content sharing to the next level by creating their latest video from crowdsourced fan photos of music festivals.

In the latest attempt to bring fresh content to users in new ways, the British band The Vaccines is creating a music video for their upcoming single ‘Wetsuit’ with photos shot by fans using Instagram.

Instagram is the popular photo-sharing application on the Apple iOS. Clocking in at 5 million users, Instagram seems to be the perfect platform for the band to reach their fans using new media.

The concept is simple. By asking fans to tag their photos of music festivals with #vaccinesvideo, the band is able to collect shots to make an animated video. In an effort to capture the perfect summer music experience, they are looking for photos of bands, tents, fields, mud, thrills, spills; pretty much anything that gets across what it feels like to be knee deep in a summer festival.

PSFK provides access to this article and every report, case-study, interview, and analysis that we publish for our members. PSFK Professional Membership also unlocks accessto unlimited customized research assistance and our database of over 100,000 insights on innovation trendspanning across eight industry sectors—from culture and brand to retail and customer experience.
Already a members? Log in