The UK network ITV says that it plans to launch a pay-for-content mechanism for its app.

This article titled “ITV to launch TV micropayment system in January” was written by Mark Sweney, for guardian.co.uk on Wednesday 27th July 2011 08.00 UTC

ITV is to launch its long-awaited TV micropayment system in January, as the broadcaster forecast an end to its summer advertising slump in September with television ad revenues expected to be “broadly flat”.

ITV, which announced its first payment to shareholders since 2008 with an interim dividend of 0.4p in results for the six months to 30 June, said it intends to launch a range of pay systems for its online television service ITV Player.

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