The UK network ITV says that it plans to launch a pay-for-content mechanism for its app.

Piers Fawkes, PSFK
  • 28 july 2011

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This article titled “ITV to launch TV micropayment system in January” was written by Mark Sweney, for on Wednesday 27th July 2011 08.00 UTC

ITV is to launch its long-awaited TV micropayment system in January, as the broadcaster forecast an end to its summer advertising slump in September with television ad revenues expected to be “broadly flat”.

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