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VITAMINWATER Ads Double As Phone Charging Stations

VITAMINWATER Ads Double As Phone Charging Stations
technology

The energizing drink brand wittily underscores its powering-up characteristics with a campaign that lets you recharge your devices.

Don Michael Acelar De Leon
  • 23 july 2011

VITAMINWATER, in partnership with Crispin Porter + Bogusky, showcases an excellent ad concept grounded on the product’s “energy-boosting” properties. Using bus shelters in New York, Los Angeles, Chicago and Boston, Vitamin Water mounted 5-volt, battery-powered USB ports so commuters can charge their phones, iPods and gaming devices, while they wait for the bus.

VITAMINWATER

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+advertising
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+branding
+bus
+charging
+Chicago
+Crispin Porter
+Design
+Electronics & Gadgets
+Entertainment
+functional
+interactive
+Los Angeles
+Need to Know
+new york
+retail
+station
+technology
+United States
+vitaminwater
+Work & Business
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