The energizing drink brand wittily underscores its powering-up characteristics with a campaign that lets you recharge your devices.

VITAMINWATER, in partnership with Crispin Porter + Bogusky, showcases an excellent ad concept grounded on the product’s “energy-boosting” properties. Using bus shelters in New York, Los Angeles, Chicago and Boston, Vitamin Water mounted 5-volt, battery-powered USB ports so commuters can charge their phones, iPods and gaming devices, while they wait for the bus.

VITAMINWATER

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