The Chinese version of the social networking giant, has already picked up an audience twice the size of its US counterpart's audience and is continuing to grow.
This article titled “Weibo: The Chinese Twitter that dwarfs Twitter” was written by Jemima Kiss, for guardian.co.uk on Friday 15th July 2011 06.00 UTC
The scale of China's domestic Twitter rival, Sina's Weibo.com, puts Twitter itself in true perspective.
Around 56m accounts have been opened on Twitter, yet only an estimated 21 million users actively publish each month. Twitter's own Josh Elman, in charge of user retention, described to BusinessInsider the turning point from casual to regular user at the point where they follow 30 accounts and those people then begin following back. (Update: see end for updated Twitter stats)