Yell, the publisher of Yellow Pages, plans to target small businesses with services such as payroll software and building online shops as part of their 3-year digital turnaround plan.

This article titled “Yell targets small businesses in digital turnaround plan” was written by Juliette Garside, for The Guardian on Thursday 14th July 2011 07.35 UTC

International telephone directories company Yell Group saw shares fall sharply as it unveiled a four-year turnaround strategy designed to tackle its £2.7bn debt burden.

Outlining a new direction six months into his tenure, chief executive Michael Pocock said he wanted to move Yell from an advertising business to supplying all the digital services needed by small- to medium-sized enterprises (SMEs).

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