Despite its reputation for technological innovation, Google relies on the financial services industry for its advertising revenues.

This article titled “Infographic: Where does Google get its money from?” was written by Jemima Kiss, for on Thursday 21st July 2011 16.11 UTC

We know Google’s financial results were impressively stellar last week (maybe not as stellar as Apple, but leave them as a thing apart for a moment) with that record-breaking bn revenue figure for the second quarter of the year.

We know that 97% of that revenue is generated by advertising, but what kind of advertising?

If you wondered where Google gets all that money from – it seems the answer is mostly the financial services sector. Searches for ‘cheapest homeowner loans’ or ‘remortgage with bad credit’ can bring in up to per click for the search giant. That’s per click – so not necessarily even a web user who goes on to be a customer.

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