Wieden + Kennedy Explains PIE To PSFK
Nick Barham from the creative agency explains how they will let start-ups collaborate with major brands like Coca-cola, Nike and Target to create ground-breaking brand experiences..
Today we announced the launch of a new initiative, PIE, from agency Wieden + Kennedy that creates an easy way for large brands and Wieden clients to collaborate with, be inspired by, and learn from start-ups. We sat down for an exclusive interview with Nick Barham, Global Director of W+K Tomorrow about the latest project from the well respected creative agency.
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