Nick Barham from the creative agency explains how they will let start-ups collaborate with major brands like Coca-cola, Nike and Target to create ground-breaking brand experiences..

Today we announced the launch of a new initiative, PIE,  from agency Wieden + Kennedy that creates an easy way for large brands and Wieden clients to collaborate with, be inspired by, and learn from start-ups. We sat down for an exclusive interview with Nick Barham, Global Director of W+K Tomorrow about the latest project from the well respected creative agency.

Can you tell us what PIE is?

PIE is the Portland Incubator Experiment. It was originally cooked up in 2009 by Renny Gleeson, W+K's Global Head of Interactive Strategies, and Rick Turoczy, who runs Portland tech blog Silicon Florist. It started off as a space in W+K's Portland office where local start-ups could get some desks and coffee and work on building their businesses.

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