A select fleet of drivers in Oxford and London have been testing a prototype electric Mini, but the key issue of charge duration still exists, leaving consumers to wonder about the real future of electric cars.
This article titled “Will electric cars ever take over our roads?” was written by Leo Hickman, for The Guardian on Sunday 10th July 2011 20.29 UTC
On 6 July last year, the US Patents and Trademark Office in Virginia received an application from General Motors to trademark the term “range anxiety”. With just a few months to go before GM was set to launch its much-anticipated Chevy Volt – a plug-in hybrid, which would go on to earn the title of “most fuel-efficient compact car in the US” – the company’s marketing team was on the offensive. It knew that prospective buyers would need to be convinced early on that the Volt would not have a limited range, as has proved the case with standard electric cars. “It’s something we call ‘range anxiety’ – and it’s real,” explained Joel Ewanick, GM’s head of marketing, when quizzed about the trademark application by car gossip website Jalopnik.com. “We’re going to position this as a car first and electric second . . . People do not want to be stranded on the way home from work.”