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5th Distilled Reinvents The Gin Market

5th Distilled Reinvents The Gin Market
Design & Architecture

In an effort to change gin's reputation as a spirit and enlarge its imbibing audience, 5th Distilled Gin underwent a product reformulation and packaging redesign.

Alice Chan
  • 8 august 2011

5th Distilled Gin, a gin brand by Sorel, is aiming to overhaul the gin market though product reformulation and an elegant and simple package redesign. The set of three different spirits dubbed “Water,” “Fire,” and “Earth” are infused with flavors such as citrus and red fruits. Redesigned clear bottles reveal the tinted gin reformulated to various colors.

+alcohol
+bottle
+Design
+Design Update
+packaging
+redesign
+retail
+spirits
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