A Closer Look At BERG’s Design Thinking Process [Video]
Matt Jones, Director of Design, talks about about design, technology and personal inspiration which fuels therich thinking behind his firm's work.
As BERG was recently featured in the Talk To Me exhibit at New York’s MoMA and in the New York Times, we thought we would republish the video of a talk given by Matt Jones, a partner at the London-based future-forward design shop.
At the PSFK CONFERENCE LONDON held late last year, Matt Jones, Director of Design at BERG, talks about about design, technology and personal inspiration which fuels therich thinking behind his firm’s work.
A few interesting highlights from the video:A point of view is sometimes more important than the story. How certain bits of information are not allowed to fall out of our culture. The ideas of mitochondrial DNA and atemporality.
The NY Times comments about their work: