A Closer Look At The Messaging Behind Heineken Light’s Pop-Up Billboard Gig

A Closer Look At The Messaging Behind Heineken Light’s Pop-Up Billboard Gig
Advertising

On certain occasions, the billboard becomes perfect...

Piers Fawkes, PSFK
  • 18 august 2011

As part of a promotion for Heineken Light, TV On The Radio played a concert ‘from’ an advertising billboard on Lafayette in New York City. The event was concepted by Wieden+Kennedy NYC and PR agency MSL worked on strategic messaging to get the word out.

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