The sports fitness brand is helping subway riders vent their public transportation rage.

Missed your train? Late for work? Now you can take out your feelings of stress and anger on a punching bag, handily placed on the platform. Several subway stations in Shanghai, China have added the bags, supplied by Adidas for an ad campaign. They are promoting them as “the first advertisement in history that you can kick, punch, and trample at will” and commuters are encouraged to de-stress and keep fit with a quick physical workout.


Click here to get your Need to Know on-the-go.

PSFK provides access to this article and every report, case-study, interview, and analysis that we publish for our members. PSFK Professional Membership also unlocks accessto unlimited customized research assistance and our database of over 100,000 insights on innovation trendspanning across eight industry sectors—from culture and brand to retail and customer experience.
Already a members? Log in