menu

Adidas Helps Train Travelers Fight Commuter Rage With Platform Punching Bags [Video]

Adidas Helps Train Travelers Fight Commuter Rage With Platform Punching Bags [Video]
Advertising

The sports fitness brand is helping subway riders vent their public transportation rage.

Emma Hutchings
  • 13 august 2011

Missed your train? Late for work? Now you can take out your feelings of stress and anger on a punching bag, handily placed on the platform. Several subway stations in Shanghai, China have added the bags, supplied by Adidas for an ad campaign. They are promoting them as “the first advertisement in history that you can kick, punch, and trample at will” and commuters are encouraged to de-stress and keep fit with a quick physical workout.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.