Digital advertising technology is being tested in Tokyo that recognizes age and gender and uses that information to tailor advertising content to individual viewers.

Digital advertising technology is being tested in Tokyo that recognizes age and gender and uses that information to tailor advertising content to individual viewers. Developed by NEC corporation from Japan, cameras embedded in digital billboards use facial recognition technology to estimate age within 10 years, judge viewer interest levels and record the duration of viewer engagement with the advertisement. The technology aims to improve marketing relevancy and provides real-time feedback to the advertiser.

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