Alex Bogusky explains why he set up COMMON to help people can have great (and fun) business careers while saving the planet.

In this video from Alex Bogusky, the celebrated marketer explains that he set up COMMON to help people have great (and fun) business careers while saving the planet. The video also provides an outline around the motivation behind the forthcoming COMMON Pitch event that takes place in Boulder this week where ten sets of entrepreneurs will get their chance to present their work to gain support and mentorship.

In the video, Bogusky says that what he has learned with social business is that they cannot exist without the entrepreneur. He says that while someone can make an app around an idea in a matter of weeks, the social start-up needs someone who will drive through an idea no matter what anyone thinks. He adds that this learning has informed the kind of support that COMMON will provide the winners of the Pitch event.

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