Americans Rent Movies More Than They Buy DVDs [Headlines]
The change in consumer behavior suggest how some Americans are choosing to save money on entertainment at a time when the U.S. is suffering a recession.
Americans spent more money renting home movies than buying them in the second quarter, marking only the second time that's happened in the DVD era. The big switch in consumer behavior shows the rising popularity of cheap alternatives like Netflix and Redbox and suggests people are pinching pennies in this economy. Digg.