In Brief

Scottish whiskey company Ballantine's turns to its Facebook fans and three talented artists to conduct a real-time experiment, known as a Human API.

Imagine lying on the table, with your shirt off. The tattoo artist’s hand is hovering over your chest while he waits for feedback via Facebook as to what colour ink to use next. This is one of the three Human API experiments conducted for Ballantine’s Leave An Impression campaign where people were invited to take part in the real-time development of 3 art projects that included a tattooing, a mural painting and an ice sculpture carving.

The Scottish whiskey company streamed each event live on Facebook while the artist discussed with fans via live chat on how to proceed with the artwork.

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