Ballantine’s Experiments With Human API By Intercepting The Artist’s Mind

Ballantine’s Experiments With Human API By Intercepting The Artist’s Mind

Scottish whiskey company Ballantine's turns to its Facebook fans and three talented artists to conduct a real-time experiment, known as a Human API.

Caroline Ku
  • 9 august 2011

Imagine lying on the table, with your shirt off. The tattoo artist’s hand is hovering over your chest while he waits for feedback via Facebook as to what colour ink to use next. This is one of the three Human API experiments conducted for Ballantine’s Leave An Impression campaign where people were invited to take part in the real-time development of 3 art projects that included a tattooing, a mural painting and an ice sculpture carving.

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