In Brief

The food company took a different and inventive route when coming up with the campaign for their healthy veg.

Last year’s successful marketing campaign from Bolthouse Farms positioned its baby carrots as a tasty snack rather than highlighting their health benefits. Advertising agency Crispin Porter + Bogusky created a campaign with the tag line ‘Eat ‘Em Like Junk Food,’ and created three TV spots, a web series, display ads, billboards and vending machines in two high schools. New packaging was designed as well: individual snack packs that look just like potato-chip bags, with bold junk food-style graphics.

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