The public face of the Book Genome Project believes it's what's inside a book that matters.

BookLamp uses algorithms to analyze the text of a book, measuring and storing over 30,000 points of data and building what it calls ‘BookDNA.’ Each book on the site has story, language and character DNA, made up of different elements like settings, actors, dialog and description. Users on the site can enter the name of an author or a book title they like and BookLamp will find books with a similar DNA.

This is a new kind of book recommendation tool, far more technical and scientific than displaying books other people have bought along with the one you’re looking at. It matches the actual style and content of the text to similar books.

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