A new concept car serves as a daytime travel video recorder and transforms into video projector at night.

The BrainCar, designed by Rotterdam artist Olaf Mooij, is exactly how it sounds – a moving sculpture of a giant brian on the back of a car. The car can record its travels during daytime and at night, the video is then projected through the surface of the brain sculpture. The strange art piece serves as a literal digital memory dump, emphasizing memory storage/retrieval dynamic that may become a reality for humans in the relatively near future.

Olaf Mooij

$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in