A new concept car serves as a daytime travel video recorder and transforms into video projector at night.

The BrainCar, designed by Rotterdam artist Olaf Mooij, is exactly how it sounds – a moving sculpture of a giant brian on the back of a car. The car can record its travels during daytime and at night, the video is then projected through the surface of the brain sculpture. The strange art piece serves as a literal digital memory dump, emphasizing memory storage/retrieval dynamic that may become a reality for humans in the relatively near future.

Olaf Mooij

EXCLUSIVE MEMBER CONTENT
PSFK provides access to this article and every report, case-study, interview, and analysis that we publish for our members. PSFK Professional Membership also unlocks accessto unlimited customized research assistance and our database of over 100,000 insights on innovation trendspanning across eight industry sectors—from culture and brand to retail and customer experience.
Already a members? Log in