Facebook is running a voting tool for Big Brother in Europe. Could this be the start of a social network and broadcasting partnership?
This article titled “Facebook: can broadcasters really make money from the web?” was written by Jemima Kiss, for guardian.co.uk on Friday 26th August 2011 16.37 UTC
It’s arguable whether we have seen any really meaningful examples of inventive, exploratory collaboration between broadcasters and web companies, but there were glimmers of hope in this afternoon’s panel exploring the state of convergence.
Beyond the obligatory clarification of what convergence actually means – presumably for the benefit of the audience – this was really an opportunity for Channel 4 chief executive David Abraham and ITV’s managing director of commercial and online Fru Hazlitt to flex their technical muscles, and prove that broadcasters really do get it. Both were fairly convincing, with a firm focus on the commercial potential of (finally) making money online.