Good Grief, Charlie Brown & The Peanuts Gang Go Digital
Charlie Brown, Snoopy and the rest of the Peanuts Gang will soon be revived through digital platforms.
Peanuts Worldwide announced that the iconic characters of Charles M. Schulz will be revived through digital platforms. Soon, Charlie Brown, Snoopy, Lucy and the rest of the Peanuts Gang will be appearing on Facebook, Twitter, mobile phones, tablets and even as e-books.
Owner of Peanuts Worldwide, the Iconix Brand Group, has already commissioned Beeline Interactive to create a game featuring the characters, for smartphones and tablets, which is expected to be released this fall. Iconix chairman and CEO, Neil Cole, explained that they want to make Peanuts ‘accessible to the next generation’ and make this popular 1950’s comic ‘an immersive experience.’