Coca-Cola’s Best Practices For Offering Healthier And Greener Products
The vice president of Coca-Cola's 'Live Positively' campaign outlines how the company offers their customers what they're looking for.
Coca-Cola’s commitment to the environment, healthy active-living programs and local communities resulted in its Live Positively campaign. Triple Pundit has listed the best practices that Live Positively’s VP Celeste Bottorf has outlined for aligning their products with the consumer’s search for healthy and green options:
Customer Research: What research has told Coca-Cola is that consumers are expanding their needs/wants toward lower calories drinks, juices, waters and teas that are reflective of their more active lifestyles and increased focus upon diet.