Coca-Cola’s Best Practices For Offering Healthier And Greener Products

Coca-Cola’s Best Practices For Offering Healthier And Greener Products
Innovation

The vice president of Coca-Cola's 'Live Positively' campaign outlines how the company offers their customers what they're looking for.

Emma Hutchings
  • 19 august 2011

Coca-Cola’s commitment to the environment, healthy active-living programs and local communities  resulted in its Live Positively campaign. Triple Pundit has listed the best practices that Live Positively’s VP Celeste Bottorf has outlined for aligning their products with the consumer’s search for healthy and green options:

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