Coke Freestyle Invites You to Customize Your Own Drink On Facebook

Coke Freestyle Invites You to Customize Your Own Drink On Facebook

The app and campaign are meant to generate excitement (and fan advocacy for) for the national roll-out of Coke's new soda dispensing machine.

Paloma M. Vazquez
  • 25 august 2011

Coke’s Freestyle dispensers aim to deliver on your 13-year old soda fountain mischief: mixing any combination of their beverages to form your own unique cocktail. As a way of generating excitement for the national roll-out of these very real-world machines, Coke recently launched the Coca-Cola Freestyle app on Facebook (along with an iPhone and Android game) that allows fans to mix their own unique drinks using 125 Coke beverages. Upon mixing your concoction, a ‘push’ button invites you to fill your cup and name your beverage.

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