The app and campaign are meant to generate excitement (and fan advocacy for) for the national roll-out of Coke's new soda dispensing machine.

Coke's Freestyle dispensers aim to deliver on your 13-year old soda fountain mischief: mixing any combination of their beverages to form your own unique cocktail. As a way of generating excitement for the national roll-out of these very real-world machines, Coke recently launched the Coca-Cola Freestyle app on Facebook (along with an iPhone and Android game) that allows fans to mix their own unique drinks using 125 Coke beverages. Upon mixing your concoction, a ‘push' button invites you to fill your cup and name your beverage.

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