The company is introducing a new web tool that will aggregate content from its brands.

Worldwide magazine publishing company Condé Nast is launching a social tool that will aggregate the most shared content from its major brands online. Social Sidekick will showcase popular articles from Teen Vogue, Glamour, W,, Self and Lucky.

The tool will include the title ‘See what’s trending now…’ and will display the most shared stories on Twitter, Facebook and other social networking sites when users click on it. Condé Nast’s chief marketing officer Lou Cona said:

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