A report by Hitwise shows that Facebook is losing market shares in the UK. So what else could the investments be going into?

This article titled “Is Facebook really losing users in the UK?” was written by Jemima Kiss, for guardian.co.uk on Wednesday 10th August 2011 15.28 UTC

Reports of Facebook’s demise are greatly exaggerated.

Data published on Tuesday by Experian Hitwise prompted a flurry of headlines exclaiming “Facebook usage falls to three-year low” and “Facebook traffic is falling in the UK“. We know there are lies, damned lies and web statistics, but still – falling usage was not directly what the source data showed.

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