Dairy Crest Redesigns The Milk Bottle

Dairy Crest Redesigns The Milk Bottle

The major UK milk brand will be rolling out the new design in the next few weeks.

Emma Hutchings
  • 17 august 2011

Dairy Crest‘s own brand of milk, part of the Country Life range, has had a reinvention in a bid to cut down the £50m that the company spends every year on bottles. The new bottle design is subtly different from the old, it is more environmentally-friendly as it uses 15% less plastic, and it is more stable and user-friendly, promising less spills.

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