The major UK milk brand will be rolling out the new design in the next few weeks.

Dairy Crest‘s own brand of milk, part of the Country Life range, has had a reinvention in a bid to cut down the £50m that the company spends every year on bottles. The new bottle design is subtly different from the old, it is more environmentally-friendly as it uses 15% less plastic, and it is more stable and user-friendly, promising less spills.

The handle of the bottle has been moved from it’s central position at the back of the bottle, to the top corner, which the company claims makes the bottle more rigid and easier to pick up out of the fridge. Dairy Crest’s 1.2 million home delivery customers will start receiving the new bottle over the coming months, as well as retail customers who purchase Country Life.

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