Dairy Crest Redesigns The Milk Bottle

Dairy Crest Redesigns The Milk Bottle
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The major UK milk brand will be rolling out the new design in the next few weeks.

Emma Hutchings
  • 17 august 2011

Dairy Crest‘s own brand of milk, part of the Country Life range, has had a reinvention in a bid to cut down the £50m that the company spends every year on bottles. The new bottle design is subtly different from the old, it is more environmentally-friendly as it uses 15% less plastic, and it is more stable and user-friendly, promising less spills.

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