America's iconic beer brand Budweiser has redesigned its can to symbolize its growth in the global market.

In its role as the great American beer–or self-described ‘King Of Beers’–Budweiser has come a long way from being a steel-canned, eagle claw-adorned beverage for Americans in the mid-1930’s. It has become an iconic, global brand that continues to grow. This week, Anheuser Busch-partnered with London-based agency JKR to redesign the Bud can in order to embrace its growing global success and resonate with consumers around the world. The new design features an enlarged version of the famous Budweiser bowtie. It’s important to note that the iconic bowtie was originally designed to encourage Americans to call the beer by its full name, instead of its rather plain nickname, Bud.

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