The brand offered a free pair of Alpha Khakis to the person who got the jackpot image.

Last week, DraftFCB turned the Dockers Facebook page into a ‘Slot Machine’ for a chance to win a free pair of Alpha Khaki pants. The photo strip at the top of the page reloaded with a new set of characters every time the user clicked refresh. The first person to tweet a screenshot of the page when it read ‘ALPH@’ to @DockersKhakis won a pair of their new Alpha Khakis. This innovative use of social media was a first for Facebook.

Dockers

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