Dockers Turns It’s Facebook Photo Strip Into A Slot Machine
The brand offered a free pair of Alpha Khakis to the person who got the jackpot image.
Last week, DraftFCB turned the Dockers Facebook page into a ‘Slot Machine’ for a chance to win a free pair of Alpha Khaki pants. The photo strip at the top of the page reloaded with a new set of characters every time the user clicked refresh. The first person to tweet a screenshot of the page when it read ‘ALPH@’ to @DockersKhakis won a pair of their new Alpha Khakis. This innovative use of social media was a first for Facebook.