The internet's social networks and access to information bring people together and keep us sociable, not lonely.

This article titled “Logging on to computers helps us get out more, insist economists” was written by Jamie Doward and Nick Boyle, for The Observer on Saturday 6th August 2011 23.07 UTC

The commonly held belief that the internet is turning an entire generation into solitary web-junkies is a myth, according to new research. The findings may offer succour to parents worried that social networking sites such as Facebook are reducing their children's participation in school sports and cultural activities.

$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in