Dr. Martens Newest Online Campaign Is Built Upon Shared Nostalgia

Dr. Martens Newest Online Campaign Is Built Upon Shared Nostalgia
Advertising

A new series of ads from the popular punk brand plays on the consumer's history with the iconic boot.

Tarik Fontenelle
  • 22 august 2011

With the launch of the A/W collection around the corner, iconic British brand Dr. Martens have recently launched their new digital campaign in preparation. Building upon the ideas of irreverence and self-expression at the core of the brand, the campaign aims to hone in on that seminal ‘first’ experience between an individual and a pair of Dr. Martens.

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