Ed Cotton: Will ‘Lift’ Help You Just Do It?

Ed Cotton: Will ‘Lift’ Help You Just Do It?

Ed Cotton explores the world of personal motivation and discusses a new player on the scene, social media.

Dory Carr-Harris, PSFK
  • 30 august 2011

The personal motivation business is worth billions of dollars; every bookstore you go to has acres of space devoted to it.

People are obsessed with better understanding themselves and trying to set clear goals in their personal and business lives.

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