In Brief

Ed Cotton explores the world of personal motivation and discusses a new player on the scene, social media.

The personal motivation business is worth billions of dollars; every bookstore you go to has acres of space devoted to it.

People are obsessed with better understanding themselves and trying to set clear goals in their personal and business lives.

It’s a like dieting, but for the mind; there are always lots of new fads to attract and distract and people have a really tough time sticking to the plan and actually achieving anything.

Many brands play subtly on these aspirations and dreams, especially in financial services. However, the association is distant and abstract at best. Perhaps it’s just a carrot to attract attention, but they provide very little in the way of real follow through.

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