What are BMW and Ford doing to evolve the automotive industry?

Automotive brands have a virtually unfathomable interest in innovation. Companies like BMW and Ford are taking distinct and revealing approaches to technological development. Their investments indicate their shifting strategies and highlight each brand’s desired future:

FORD Taps Apps, Driver Interconnectedness, and Text-to-Speech Tech

We previously reported that Ford was investigating a mobile data network of cars. Ford’s Chief Technology Officer and Vice President of Research, Paul Mascarenas (pictured above) wants to take the automotive industry to the next level with data networks by working with Ford’s planners, engineers, and scientists with the intention of evolving Ford’s SYNC and re-envisioning how the connected car will work. According to Connected Planet, the team is working towards developing:

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