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Facebook Hopes to Lure Instagram Users With Photo Filters

Facebook Hopes to Lure Instagram Users With Photo Filters
technology

Facebook will launch photo filters that can be quickly applied to uploaded photos, similar to what is currently found on Instagram.

Yi Chen
  • 26 august 2011

Facebook is rumored to launch photo filters that can be quickly applied to uploaded photos on its mobile application. This feature is what currently makes other photo-sharing applications like Instagram highly popular with users. Photos immediately have an artistic appeal with the photo filter. Engineers at Facebook have suggested that they will introduce almost a dozen photo filters, including old-style camera lenses and grainy film effects that are found on Instagram.

Facebook hopes to lure the 8 million Instagram users to start using its mobile application for photo uploads. No release date has been confirmed for the photo filters, but Facebook engineers predict it would be ready in the upcoming months.

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