Visitors will get to experience unique hands-on sight, sound, smell and touch demonstrations relating to Ford's vehicle engineering and research.

The 2011 Frankfurt Auto Show is set to open in a few weeks where Ford will stage their biggest exhibition to date. The exhibition stand is designed and produced by Imagination and highlights Ford’s quality, green, safe and smart brand values.

Visitors to the show will be able to experience Ford’s innovations in quality in a series of unique sensory labs. Sight, sound, smell and touch each have their own dedicated space featuring hands-on demonstrations relating to the engineering and research work integrated into Ford’s vehicles. The touch area will include a haptic pen which visitors can use to push virtual materials like jelly and ice. This is similar technology Ford engineers use to mimic the potential feel of new vehicle components like dashboard controls and door handles.

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